3D ANIMATIONS • MEDICAL USES

A 3D medical animation is a series of predefined synthesised images used to illustrate your medical device for teaching or marketing purposes, or for a combination of the two. Animations of this type can be highly precise in scientific terms, or, on the contrary, show only the broadest outlines to ensure easy understanding by a wider public.

These tools are generally used by practitioners and healthcare professionals, constantly striving to find the best solutions for their patients.

3D animations are often used to illustrate the techniques involved in operating a product or to demonstrate optimal use. They may also focus on the technical characteristics of a product and highlight competitive advantages.

3D medical animations can include text and/or voiceover in different languages.

At SYNTHES’3D, we have our own, complete 3D model of the human body with both male and female versions. This model is highly detailed and can be fully animated, illustrating the operation of the skeleton, muscles, ligaments, nervous systems, reproductive system, digestive system, respiratory apparatus, etc.

3D animation is sure to create a buzz at professional events or in sales meetings. Overcome the “limitations of reality” in order to focus on your chosen subject or element.

As a marketing tool, 3D medical animation may be used to:

• Improve sales efficiency by getting right to the heart of the matter. For example, 3D technology makes it possible to show animations of operating techniques with the soft tissues (skin, muscles, ligaments, etc.) and blood removed. This makes for a far more attractive presentation than using conventional video footage from an operating theatre.
• Provide visuals for a project, product or innovation which has yet to take concrete form. Sales staff are thus able to talk about what they’re selling in the same way as if the solution already existed and was available on the market.
• Present products, medical devices (surface or implants), monitors or apparatus in an attractive and dynamic manner.
• Strengthen your brand image using an original and powerful 3D animation.

3D video is a great tool for clearly and simply explaining operating techniques, making it easier to understand and memorise a process. 3D synthetic images designed for the medical sector offer total freedom to examine objects from any angle through the use of transparent elements, or by moving limbs, muscles or bones out of the way in order to highlight the functions of a product, system or even something as small as a molecule.

3D makes the invisible visible, showing things which cannot be filmed using conventional techniques: molecules, cells, synapses, neurones, etc.